![]() With a renewed focus on its Niagara roots, Ashburn said they hope to not only pay tribute to the region they still call home, but also take advantage of Niagara’s international clout. It will soon expand to the entire Forty Creek family. In June, new labelling came to Forty Creek’s barrel select whisky. (But) we have a long way to go on international markets,” Ashburn said. “We have a huge, loyal following of our products. Campari bought the company from John Hall in 2014, roughly two decades after Hall took over from Otto Rieder and turned around a company Ashburn said was winding down. And over the years, it mellows and matures into something completely different than what it was when it went in the barrel.”Īs he celebrates his 35th anniversary at the Grimsby distillery, Forty Creek is simultaneously planning a move on the world stage. When you first put a spirit in a barrel, it's young and it's brash. “I think it's time, it's experience, it's maturity, “ he said. Though he hasn’t left, he’s not exactly the same blender he was way back then. “I started working here in this building in 1987, and I've never left,” the master blender for Forty Creek said. Since then, the building has changed - more expansions than Ashburn ever imagined - the name has changed, and the owners have changed more than once. ![]() At the time, Rieder Distillery put out a relatively small amount of spirits each year, as well as wine under the Kittling Ridge name. ![]() Late last month Bill Ashburn celebrated the 35th anniversary since he stepped through the doors at a small winery/distillery in Grimsby. Like the whisky in the barrel it produces, Forty Creek and its master blender have only gotten better with age. ![]()
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